Vodka-Ance

http://www.vodka-ance.blogspot.com

EOC Week 10: Customer Loyalty

Any store that I like to go to that will maintain my interest aside from the products would have to have superb customer service. A good example would be the Beauty Department in Victoria’s Secret. Not only am I a customer, but also have been a past employer. My expectations every time I step foot into that store is the entire experience and customer valued assistance from all the sales associates. Even way before I enter the store I am already encouraged to come closer as the entire store appearance looks inviting. As I approach nearer, I am asked to try the latest fragrance or body lotion. I am welcomed with a warm, friendly smile. I feel papered with the beauty products when given a beauty makeover of the newest blushes or lipsticks and sensual in the new fragrances that I test.

In the stores I will own in the future I will make sure to have the best quality customer service that any customer would enjoy being surrounded by. Great people, awesome products, and loyal customers that are satisfied.

EOC Week 9: Pricing

Situations that I may have chosen to pay more than usual had to do with the quality being more important than the price quantity. I can easily buy 10 outfits in a combination of full dresses, skirts, blouses, or jeans in a trendy inexpensive fashion store for under $50 or instead I can specifically choose quality while settling with only 3 or less outfits in a more upscale clothing retail or department store paying more for high priced items. In that case, I keep in mind the fabric type, how it is made, where it is made, and the longevity of the particualar clothing item. I plan to keep what I buy for years and years to come. I do my best not to buy items just for the sake of buying to satisfy my needs for the mean time. It is a long-term plan that in the long run is more of a smart investment in saving on a quality item that is a bit more expensive rather than purchasing something some-what cheap that I may risk in a repeat buy later on in the future.

EOC Week 8: Progress on Vodka Brand

Vodka-Ance will be excitedly introduced to the grand public first through the interactive web. Major websites such as blogspot.com, myspace.com, facebook.com, and youtube.com just to name a few, will provide the word-of-mouth advertisement needed to notify the public about the new sensational brand of vodka. A fashion show is scheduled at the Fashion Show Mall on the 31st of October 2009, at 7 p.m. to promote the new product. Also a contest will be conducted, the prize including a package supply of all of Vodka-Ance flavors/scents worth $500, a photo shoot with a chance to be the first Vodka-Ance spokesmodel, and a 1 night stay at the fabulous Encore Hotel in a beautiful resort room in cortesy of Greenspun Media Group.

EOC Week 7: What is the Biggest Challenge in My Marketing Plan?

To create a new concept is the biggest challenge for myself in a marketing plan. To be creative and unique and to set myself aside from others may come naturally, but as all may have a few bumps in the road of creativity, the first initial step of brainstorming one of a kind ideas can be difficult at times. So many ideas are already thought of as of today and are already put into use, that when a new product is introduced to the public it must be made sure that it is not in any way a manipulated version of another's previously created design. It is a majorly competitive world and being the most new and unthought of creation can make what I have stand out and be very much a demand to the public verses the competition.

Vodka Pitch for Marketing Plan

Vodka-Ance

Traditionally Vodka is colorless, odorless, and tasteless but now with Vodka and Fragrance, Vodka-Ance, together for the very first irresistible combination, allowing both to taste and to wear a drink potion is finally created. Smell as sweet or as tangy as what holds in a martini glass. Indulge in flavors and scents such as Sassy Strawberry, Luscious Lime, Gorgeous Grape, Angelic Apple, or Vampy Vanilla, with many more to come!

Feel confidence in what you drink and illuminated in the scent you wear!

The smooth high quality of the ultra-premium grade alcoholic beverage is made with purified of wheat cleansed in all-natural black pebble complex filtering, blended exceptionally with pure water exclusively textured from Niagara Falls is the unique taste of Vodka-Ance.

“A scent of what you drink!”

3's About Me

Three Names I have been called:
Nene
May-ann
Mare

Three Jobs I have had in my life (include unpaid if you have to):
Vector Marketing/Cutco Cutlery- Field Sales Leader
MAGIC Convention & WSA (World Shoe Association Trade Shoe Convention)Baby Phat, RocaWear, Nomad Footwear- Shoe Model Size 6 & Fashion Design Student Intern

Avon Products INC.- Independent Sales Entrepreneur

Three Places I Have Lived:
Manila, Philippines
Portland, OR
Anaheim, CA

Three TV Shows that I watch:
Cops

Emeril Live
Life with Ed

Three places I have been:
Salt Lake City, UT

Seoul, Korea
Boulder City, NV

People that e-mail me regularly:
Gregory Prince
Avon Products INC.
George and Mary Rose Catarata

Three of my favorite foods:
Tostada Salad
Steak
Fried Chicken

Three cars I have driven:
2001 White Dodge Stratus
1995 White Chrystler Plymouth Voyager Caravan
2005 Purple Chrystler PT Cruiser Convertible

Three things I am looking forward to:
Graduation
Career
Marriage

EOC Week 6: A New Idea

Time Out Hotel

Cierra Esparza

Mary Ann Estoy

Jakia Johnson

Jeremy Delaluz

A new experience in the fast-paced city of Las Vegas. Be a part of something new and exciting that everyone will enjoy no matter the age. A place to attract all age groups in sections for each individual to belong.

Baby boomers born between 1946-1964 can take a blast from the past at The American Bandstand restaurant featuring an environment inspired by the original hit show. All born between 1965-1978 generation X can enjoy the replica of The Woodstock festival. Generation Y, born between the years of 1979 and 1994, can enjoy an interactive social club/lounge that enables you choose your own music digitally.

“An experience for everyone”

EOC Week 5: What My Classmates Think About Advertising vs. Marketing

“Marketing… involves building long-term, mutually rewarding relationships when these benefit all parties concerned.” (MKTG, Lamb, pg.3) (Roger Flores, http://www.lbpro1999.blogspot.com)

It is a true fact that building long-term relationships with the consumers is a benefit toward the long-term growth of business within the company. According to student Roger Flores in reference to AMC’s “Mad Men” advertising was used, as the company’s wants and needs to sell a product of cigarettes were taken more in consideration over the consumer’s heath risks of the use of the product. Marketing is based on building and establishing relationships with their customers.

"Marketing is a process that focuses on delivering value and benefits to customers" (MKTG, McDaniel, Pg. 3) (Melissa Rodriguez, http://www.minnie-livingbydesign.blogspot.com/)

As explained by Melissa Rodriguez on the difference between advertising vs. marketing, it is very easy to confuse the two, while the biggest difference is the return of the advertisement investment and the satisfaction of the customer.

“One of the primary benefits of advertising is its ability to communicate to a large number of people at one time.” (MKTG, Lamb, pg. 212) (Jakia Johnson, http://www.onthereelfilms.blogspot.com/)

It is definitely a benefit to communicate to a large number of people simultaneously when advertising a product. In Jakia Johnson’s words, “Marketing thinks of ways to reach the people and Advertising actually reaches the people.”

Week 4 EOC: The Difference Between Marketing and Advertising

Both marketing and advertising are used in my own small business with Avon Products Inc. With the philosophy of stressing customer satisfaction, the focus on presentation during the entire customer experience that promotes long-term customer relationship and growth is when marketing is applied. During the time of catalogs are distributed, advertising is taken place with attention-grabbing descriptions of free items with purchased Avon product, free gift wrapping, or free beauty tips, just as I described in a past blog entry.

"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large. Advertising is any form of impersonal paid communication in which the sponsor or company is identified." (MKTG, Lamb, pg. 3, pg. 212)

Marketing is a process that focuses on delivering value and benefits to customers, not just selling goods, services, and/or ideas. Communication, distribution, and pricing strategies to provide and other stakeholders with the goods, services, ideas, values and benefits they desire when and where they want them are used in marketing. Benefits of advertising is ability to communicate to a large number of people at one time

Week 3 EOC: How I Buy Stuff

“Personality and self-concept are reflected in lifestyle. A lifestyle is a mode of living, as identified by a person’s activities, interests, and opinions.” (MKTG, Lamb, pg.76)

I am considered to be more attentive on being the unique individual inspiring others rather than being extremely fashionably updated following trends and fashion styles of the media. Purchasing an inexpensive one of a kind purse bought at a flea market, instead of a name brand, top of the line handbag has always been my personal preference in fashion.

To be well in trend forecasting is a given gift. It is a gut instinct, an extra sense of awareness. Predicting what styles may possibly be accustomed to the public in certain environments may just as well be compared to psychic abilities.

Week 2 EOC: Me as the Consumer

As a female, born in the year 1985, part of the generation Y demographic, I am classy, sassy, creative, and noticeable. Researchers have found those in generation Y are born between the years of 1979-1994 to be impatient, family-oriented, inquisitive, opinionated, diverse, good time managers, street smart, and connected.

My family supports most of my needs financially; it is more a moral support that is taken in consideration towards what is given to me with love and care. The only child in my family, I am not at all spoiled. I was taught by my Father and Mother to work hard for what I want in life.

With my significant other Gregory Prince, I maintain myself to be financially independent. I stand against my loved one providing me any of my personal needs, such as paying for my bills, hair, or nails. We are both equal in sharing the concept of handling our lives individually and along the way eachother as a couple. Gregory is the traditional type to be so eager with paying for expenses of food or movie tickets during a date. It’s now more often during any time we are in each other’s company that he tends to take care of most our wants and needs money-wise in our relationship. Being with a man so unconditionally giving is definitely something I had to get use to.

Week 1 EOC: Quality Customer Experience

Efficient customer service is an important quality in any business. No matter what the product, a satisfied customer will target long-term advantages and maintain repetitive consumers for years to come.

As an Avon Independent Sales Entrepreneur since 2007, the overall customer experience sets me aside from all other sales representatives. Beginning with presentation, catalogs are advertised with promotions that catch the target customer’s attention, such as “Free Lip Balm with any Avon Purchase.” I also promote free gift wrapping, beauty tips, customer incentive programs like lip balm club, and the referral program.

With any company there are downfalls. The only discouraging quality of Avon is product availability. In this case I have no control over products that may be in demand during certain seasons or specific campaigns. How to overcome the delay in a customer’s wants and needs is customer correspondence, as communication is key. Keeping customers updated on possible unavailable orders and estimated delivery time will ease anxious wait of the product.

Upon delivery of items presentation is still a focal point. Customers are intrigued with the finial arrival of their product in Avon shopping bags stuffed with colorful tissue paper, personalized with names, and Avon samples to encourage ideas of purchase for upcoming campaigns.

From the initial start to finish my Avon customers are valued and given a distinctive quality customer experience.