Thursday, July 16, 2009

Week 1 EOC: Quality Customer Experience

Efficient customer service is an important quality in any business. No matter what the product, a satisfied customer will target long-term advantages and maintain repetitive consumers for years to come.

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As an Avon Independent Sales Entrepreneur since 2007, the overall customer experience sets me aside from all other sales representatives. Beginning with presentation, catalogs are advertised with promotions that catch the target customer’s attention, such as “Free Lip Balm with any Avon Purchase.” I also promote free gift wrapping, beauty tips, customer incentive programs like lip balm club, and the referral program.

With any company there are downfalls. The only discouraging quality of Avon is product availability. In this case I have no control over products that may be in demand during certain seasons or specific campaigns. How to overcome the delay in a customer’s wants and needs is customer correspondence, as communication is key. Keeping customers updated on possible unavailable orders and estimated delivery time will ease anxious wait of the product.

Upon delivery of items presentation is still a focal point. Customers are intrigued with the finial arrival of their product in Avon shopping bags stuffed with colorful tissue paper, personalized with names, and Avon samples to encourage ideas of purchase for upcoming campaigns.

From the initial start to finish my Avon customers are valued and given a distinctive quality customer experience.

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