“Marketing… involves building long-term, mutually rewarding relationships when these benefit all parties concerned.” (MKTG, Lamb, pg.3) (Roger Flores, http://www.lbpro1999.blogspot.com)
It is a true fact that building long-term relationships with the consumers is a benefit toward the long-term growth of business within the company. According to student Roger Flores in reference to AMC’s “Mad Men” advertising was used, as the company’s wants and needs to sell a product of cigarettes were taken more in consideration over the consumer’s heath risks of the use of the product. Marketing is based on building and establishing relationships with their customers.
"Marketing is a process that focuses on delivering value and benefits to customers" (MKTG, McDaniel, Pg. 3) (Melissa Rodriguez, http://www.minnie-livingbydesign.blogspot.com/)
As explained by Melissa Rodriguez on the difference between advertising vs. marketing, it is very easy to confuse the two, while the biggest difference is the return of the advertisement investment and the satisfaction of the customer.
“One of the primary benefits of advertising is its ability to communicate to a large number of people at one time.” (MKTG, Lamb, pg. 212) (Jakia Johnson, http://www.onthereelfilms.blogspot.com/)
It is definitely a benefit to communicate to a large number of people simultaneously when advertising a product. In Jakia Johnson’s words, “Marketing thinks of ways to reach the people and Advertising actually reaches the people.”
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