EOC Week 7: What is the Biggest Challenge in My Marketing Plan?

To create a new concept is the biggest challenge for myself in a marketing plan. To be creative and unique and to set myself aside from others may come naturally, but as all may have a few bumps in the road of creativity, the first initial step of brainstorming one of a kind ideas can be difficult at times. So many ideas are already thought of as of today and are already put into use, that when a new product is introduced to the public it must be made sure that it is not in any way a manipulated version of another's previously created design. It is a majorly competitive world and being the most new and unthought of creation can make what I have stand out and be very much a demand to the public verses the competition.

Vodka Pitch for Marketing Plan

Vodka-Ance

Traditionally Vodka is colorless, odorless, and tasteless but now with Vodka and Fragrance, Vodka-Ance, together for the very first irresistible combination, allowing both to taste and to wear a drink potion is finally created. Smell as sweet or as tangy as what holds in a martini glass. Indulge in flavors and scents such as Sassy Strawberry, Luscious Lime, Gorgeous Grape, Angelic Apple, or Vampy Vanilla, with many more to come!

Feel confidence in what you drink and illuminated in the scent you wear!

The smooth high quality of the ultra-premium grade alcoholic beverage is made with purified of wheat cleansed in all-natural black pebble complex filtering, blended exceptionally with pure water exclusively textured from Niagara Falls is the unique taste of Vodka-Ance.

“A scent of what you drink!”

3's About Me

Three Names I have been called:
Nene
May-ann
Mare

Three Jobs I have had in my life (include unpaid if you have to):
Vector Marketing/Cutco Cutlery- Field Sales Leader
MAGIC Convention & WSA (World Shoe Association Trade Shoe Convention)Baby Phat, RocaWear, Nomad Footwear- Shoe Model Size 6 & Fashion Design Student Intern

Avon Products INC.- Independent Sales Entrepreneur

Three Places I Have Lived:
Manila, Philippines
Portland, OR
Anaheim, CA

Three TV Shows that I watch:
Cops

Emeril Live
Life with Ed

Three places I have been:
Salt Lake City, UT

Seoul, Korea
Boulder City, NV

People that e-mail me regularly:
Gregory Prince
Avon Products INC.
George and Mary Rose Catarata

Three of my favorite foods:
Tostada Salad
Steak
Fried Chicken

Three cars I have driven:
2001 White Dodge Stratus
1995 White Chrystler Plymouth Voyager Caravan
2005 Purple Chrystler PT Cruiser Convertible

Three things I am looking forward to:
Graduation
Career
Marriage

EOC Week 6: A New Idea

Time Out Hotel

Cierra Esparza

Mary Ann Estoy

Jakia Johnson

Jeremy Delaluz

A new experience in the fast-paced city of Las Vegas. Be a part of something new and exciting that everyone will enjoy no matter the age. A place to attract all age groups in sections for each individual to belong.

Baby boomers born between 1946-1964 can take a blast from the past at The American Bandstand restaurant featuring an environment inspired by the original hit show. All born between 1965-1978 generation X can enjoy the replica of The Woodstock festival. Generation Y, born between the years of 1979 and 1994, can enjoy an interactive social club/lounge that enables you choose your own music digitally.

“An experience for everyone”

EOC Week 5: What My Classmates Think About Advertising vs. Marketing

“Marketing… involves building long-term, mutually rewarding relationships when these benefit all parties concerned.” (MKTG, Lamb, pg.3) (Roger Flores, http://www.lbpro1999.blogspot.com)

It is a true fact that building long-term relationships with the consumers is a benefit toward the long-term growth of business within the company. According to student Roger Flores in reference to AMC’s “Mad Men” advertising was used, as the company’s wants and needs to sell a product of cigarettes were taken more in consideration over the consumer’s heath risks of the use of the product. Marketing is based on building and establishing relationships with their customers.

"Marketing is a process that focuses on delivering value and benefits to customers" (MKTG, McDaniel, Pg. 3) (Melissa Rodriguez, http://www.minnie-livingbydesign.blogspot.com/)

As explained by Melissa Rodriguez on the difference between advertising vs. marketing, it is very easy to confuse the two, while the biggest difference is the return of the advertisement investment and the satisfaction of the customer.

“One of the primary benefits of advertising is its ability to communicate to a large number of people at one time.” (MKTG, Lamb, pg. 212) (Jakia Johnson, http://www.onthereelfilms.blogspot.com/)

It is definitely a benefit to communicate to a large number of people simultaneously when advertising a product. In Jakia Johnson’s words, “Marketing thinks of ways to reach the people and Advertising actually reaches the people.”

Week 4 EOC: The Difference Between Marketing and Advertising

Both marketing and advertising are used in my own small business with Avon Products Inc. With the philosophy of stressing customer satisfaction, the focus on presentation during the entire customer experience that promotes long-term customer relationship and growth is when marketing is applied. During the time of catalogs are distributed, advertising is taken place with attention-grabbing descriptions of free items with purchased Avon product, free gift wrapping, or free beauty tips, just as I described in a past blog entry.

"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large. Advertising is any form of impersonal paid communication in which the sponsor or company is identified." (MKTG, Lamb, pg. 3, pg. 212)

Marketing is a process that focuses on delivering value and benefits to customers, not just selling goods, services, and/or ideas. Communication, distribution, and pricing strategies to provide and other stakeholders with the goods, services, ideas, values and benefits they desire when and where they want them are used in marketing. Benefits of advertising is ability to communicate to a large number of people at one time