Both marketing and advertising are used in my own small business with Avon Products Inc. With the philosophy of stressing customer satisfaction, the focus on presentation during the entire customer experience that promotes long-term customer relationship and growth is when marketing is applied. During the time of catalogs are distributed, advertising is taken place with attention-grabbing descriptions of free items with purchased Avon product, free gift wrapping, or free beauty tips, just as I described in a past blog entry.
"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large. Advertising is any form of impersonal paid communication in which the sponsor or company is identified." (MKTG, Lamb, pg. 3, pg. 212)
Marketing is a process that focuses on delivering value and benefits to customers, not just selling goods, services, and/or ideas. Communication, distribution, and pricing strategies to provide and other stakeholders with the goods, services, ideas, values and benefits they desire when and where they want them are used in marketing. Benefits of advertising is ability to communicate to a large number of people at one time
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