Week 3 EOC: How I Buy Stuff

“Personality and self-concept are reflected in lifestyle. A lifestyle is a mode of living, as identified by a person’s activities, interests, and opinions.” (MKTG, Lamb, pg.76)

I am considered to be more attentive on being the unique individual inspiring others rather than being extremely fashionably updated following trends and fashion styles of the media. Purchasing an inexpensive one of a kind purse bought at a flea market, instead of a name brand, top of the line handbag has always been my personal preference in fashion.

To be well in trend forecasting is a given gift. It is a gut instinct, an extra sense of awareness. Predicting what styles may possibly be accustomed to the public in certain environments may just as well be compared to psychic abilities.

Week 2 EOC: Me as the Consumer

As a female, born in the year 1985, part of the generation Y demographic, I am classy, sassy, creative, and noticeable. Researchers have found those in generation Y are born between the years of 1979-1994 to be impatient, family-oriented, inquisitive, opinionated, diverse, good time managers, street smart, and connected.

My family supports most of my needs financially; it is more a moral support that is taken in consideration towards what is given to me with love and care. The only child in my family, I am not at all spoiled. I was taught by my Father and Mother to work hard for what I want in life.

With my significant other Gregory Prince, I maintain myself to be financially independent. I stand against my loved one providing me any of my personal needs, such as paying for my bills, hair, or nails. We are both equal in sharing the concept of handling our lives individually and along the way eachother as a couple. Gregory is the traditional type to be so eager with paying for expenses of food or movie tickets during a date. It’s now more often during any time we are in each other’s company that he tends to take care of most our wants and needs money-wise in our relationship. Being with a man so unconditionally giving is definitely something I had to get use to.

Week 1 EOC: Quality Customer Experience

Efficient customer service is an important quality in any business. No matter what the product, a satisfied customer will target long-term advantages and maintain repetitive consumers for years to come.

As an Avon Independent Sales Entrepreneur since 2007, the overall customer experience sets me aside from all other sales representatives. Beginning with presentation, catalogs are advertised with promotions that catch the target customer’s attention, such as “Free Lip Balm with any Avon Purchase.” I also promote free gift wrapping, beauty tips, customer incentive programs like lip balm club, and the referral program.

With any company there are downfalls. The only discouraging quality of Avon is product availability. In this case I have no control over products that may be in demand during certain seasons or specific campaigns. How to overcome the delay in a customer’s wants and needs is customer correspondence, as communication is key. Keeping customers updated on possible unavailable orders and estimated delivery time will ease anxious wait of the product.

Upon delivery of items presentation is still a focal point. Customers are intrigued with the finial arrival of their product in Avon shopping bags stuffed with colorful tissue paper, personalized with names, and Avon samples to encourage ideas of purchase for upcoming campaigns.

From the initial start to finish my Avon customers are valued and given a distinctive quality customer experience.