EOC Week 6: A New Idea

Time Out Hotel

Cierra Esparza

Mary Ann Estoy

Jakia Johnson

Jeremy Delaluz

A new experience in the fast-paced city of Las Vegas. Be a part of something new and exciting that everyone will enjoy no matter the age. A place to attract all age groups in sections for each individual to belong.

Baby boomers born between 1946-1964 can take a blast from the past at The American Bandstand restaurant featuring an environment inspired by the original hit show. All born between 1965-1978 generation X can enjoy the replica of The Woodstock festival. Generation Y, born between the years of 1979 and 1994, can enjoy an interactive social club/lounge that enables you choose your own music digitally.

“An experience for everyone”

EOC Week 5: What My Classmates Think About Advertising vs. Marketing

“Marketing… involves building long-term, mutually rewarding relationships when these benefit all parties concerned.” (MKTG, Lamb, pg.3) (Roger Flores, http://www.lbpro1999.blogspot.com)

It is a true fact that building long-term relationships with the consumers is a benefit toward the long-term growth of business within the company. According to student Roger Flores in reference to AMC’s “Mad Men” advertising was used, as the company’s wants and needs to sell a product of cigarettes were taken more in consideration over the consumer’s heath risks of the use of the product. Marketing is based on building and establishing relationships with their customers.

"Marketing is a process that focuses on delivering value and benefits to customers" (MKTG, McDaniel, Pg. 3) (Melissa Rodriguez, http://www.minnie-livingbydesign.blogspot.com/)

As explained by Melissa Rodriguez on the difference between advertising vs. marketing, it is very easy to confuse the two, while the biggest difference is the return of the advertisement investment and the satisfaction of the customer.

“One of the primary benefits of advertising is its ability to communicate to a large number of people at one time.” (MKTG, Lamb, pg. 212) (Jakia Johnson, http://www.onthereelfilms.blogspot.com/)

It is definitely a benefit to communicate to a large number of people simultaneously when advertising a product. In Jakia Johnson’s words, “Marketing thinks of ways to reach the people and Advertising actually reaches the people.”

Week 4 EOC: The Difference Between Marketing and Advertising

Both marketing and advertising are used in my own small business with Avon Products Inc. With the philosophy of stressing customer satisfaction, the focus on presentation during the entire customer experience that promotes long-term customer relationship and growth is when marketing is applied. During the time of catalogs are distributed, advertising is taken place with attention-grabbing descriptions of free items with purchased Avon product, free gift wrapping, or free beauty tips, just as I described in a past blog entry.

"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large. Advertising is any form of impersonal paid communication in which the sponsor or company is identified." (MKTG, Lamb, pg. 3, pg. 212)

Marketing is a process that focuses on delivering value and benefits to customers, not just selling goods, services, and/or ideas. Communication, distribution, and pricing strategies to provide and other stakeholders with the goods, services, ideas, values and benefits they desire when and where they want them are used in marketing. Benefits of advertising is ability to communicate to a large number of people at one time

Week 3 EOC: How I Buy Stuff

“Personality and self-concept are reflected in lifestyle. A lifestyle is a mode of living, as identified by a person’s activities, interests, and opinions.” (MKTG, Lamb, pg.76)

I am considered to be more attentive on being the unique individual inspiring others rather than being extremely fashionably updated following trends and fashion styles of the media. Purchasing an inexpensive one of a kind purse bought at a flea market, instead of a name brand, top of the line handbag has always been my personal preference in fashion.

To be well in trend forecasting is a given gift. It is a gut instinct, an extra sense of awareness. Predicting what styles may possibly be accustomed to the public in certain environments may just as well be compared to psychic abilities.

Week 2 EOC: Me as the Consumer

As a female, born in the year 1985, part of the generation Y demographic, I am classy, sassy, creative, and noticeable. Researchers have found those in generation Y are born between the years of 1979-1994 to be impatient, family-oriented, inquisitive, opinionated, diverse, good time managers, street smart, and connected.

My family supports most of my needs financially; it is more a moral support that is taken in consideration towards what is given to me with love and care. The only child in my family, I am not at all spoiled. I was taught by my Father and Mother to work hard for what I want in life.

With my significant other Gregory Prince, I maintain myself to be financially independent. I stand against my loved one providing me any of my personal needs, such as paying for my bills, hair, or nails. We are both equal in sharing the concept of handling our lives individually and along the way eachother as a couple. Gregory is the traditional type to be so eager with paying for expenses of food or movie tickets during a date. It’s now more often during any time we are in each other’s company that he tends to take care of most our wants and needs money-wise in our relationship. Being with a man so unconditionally giving is definitely something I had to get use to.

Week 1 EOC: Quality Customer Experience

Efficient customer service is an important quality in any business. No matter what the product, a satisfied customer will target long-term advantages and maintain repetitive consumers for years to come.

As an Avon Independent Sales Entrepreneur since 2007, the overall customer experience sets me aside from all other sales representatives. Beginning with presentation, catalogs are advertised with promotions that catch the target customer’s attention, such as “Free Lip Balm with any Avon Purchase.” I also promote free gift wrapping, beauty tips, customer incentive programs like lip balm club, and the referral program.

With any company there are downfalls. The only discouraging quality of Avon is product availability. In this case I have no control over products that may be in demand during certain seasons or specific campaigns. How to overcome the delay in a customer’s wants and needs is customer correspondence, as communication is key. Keeping customers updated on possible unavailable orders and estimated delivery time will ease anxious wait of the product.

Upon delivery of items presentation is still a focal point. Customers are intrigued with the finial arrival of their product in Avon shopping bags stuffed with colorful tissue paper, personalized with names, and Avon samples to encourage ideas of purchase for upcoming campaigns.

From the initial start to finish my Avon customers are valued and given a distinctive quality customer experience.